Keeping up with the changing demands of society

Education is defined as a procedure of instruction, preparation and acquisition, to develop accomplishments and better cognition, particularly in schools ( Oxford, 2010 ) . Since the morning of human civilisation, countless minds have made efforts to reply one peculiar inquiry – â€Å" What precisely are the intents of instruction? † Overtime, it became evident to ‘Homo Sapiens ‘ that if these intents are non defined, so instruction would hold no existent importance or significance in society. Some intents of instruction do non alter harmonizing to clip, while others do. However, the root intent of instruction remains unchanged -keeping up with the ever-changing demands of society. Education has the fixed maps of consolidative and perpetuating a society ; it besides has the dynamic intents of doing feasible the changeless reclamation and growing of the establishments and civilization of a society. The modern kid goes undergoes instruction in order to larn some accomplishments that keep society operation ( Universal, 1970 ) . When these demands of the society are met, people would get down to acknowledge the values of instruction, doing it an plus for farther promotion. Hence, instruction, preparation and larning becomes an of import procedure in a individual ‘s life as he integrates into society. After the root intent of instruction has been identified, the other ‘sub-purposes ‘ like the development of personal mind and moral character, economic promotion and political facets comes into the image ( Kang, 2006 ) . In the modern epoch, the society is get downing to pay more attending to these ‘sub-purposes ‘ as the root intent is already being considered as common cognition.Purpose of Education: Civics & A ; Moral Development of SocietyCommenting on the importance of moral and municipal intrinsic worth in instruction, Confucius said, ‘To love benevolence, inventiveness, trustiness in word, candor, bravery and stiff strength, without first loving acquisition is apt to take to stupidity, divergence from the right way, destructive behaviour, dogmatism, insubordination and indiscipline severally ‘ ( Analectss, 17.8 ) . Contrary to popular beliefs, instruction is more than merely about the apprehension of constructs taught by pedagogues or geting superior accomplishments needed to progress in a knowledge-based society. PM Lee one time said there are things, other than classs that we can accomplish in school ( Lee, 2004 ) . A holistic instruction, in both academic and non-academic facets, is of import in continuing Singapore ‘s society. Ideally, Moral Education should leave values such as staying Torahs and ordinances ; a sense of societal duty ; regard for others, their rights and dignity ; patience and chumminess, among many others. ( Rwantabagu, 2010 ) . It is about educating the pupils about the ‘proper ‘ , ‘correct ‘ and socially accepted behaviour before they become fully fledged grownups – it is a procedure of dragging pupils out of their ‘frog-in-the well ‘ outlook ; they are deriving exposure, wisdom and life experiences – with the usag e of Civics & A ; Moral Education ( CME ) . Figure 1 Beginning: Ministry of Education ( MOE ) , 2007 Based on Figure 1, Singapore ‘s Civics & A ; Moral Education ( CME ) aims at the development of sets of values, whereby, pupils are expected to be able to separate between ‘right ‘ and ‘wrong ‘ , genuinely understand the significance and deductions on why a certain action is incorrect or right and do morally wise determinations ; and are responsible for their ain actions. The planning of the CME Curriculum is designed to provide to a globalized Singapore where a knowledge-based economic system is on the rise. However, despite MOE ‘s efforts to make a ‘flawless ‘ CME, the responses received had been far from promoting. Students tend to pay less attending to Moral Education for two chief grounds – they are forced to take the ‘subject ‘ and it will non impact their overall classs. Form coachs normally rush through the CME lessons and utilize the staying clip to discourse constructs for their ain lessons ( experienced by the author ) and CME Classs are normally less piquant – discoursing some moral values from books or through worksheets. If the current CME course of study continues, pupils will merely cover with jobs consistently, in conformity to values discussed in categories ; without genuinely understanding the principle behind the believing procedure involved before determination devising and perpetrating the existent action. CME ‘s defects are caused by two factors. Teachers are non equipped with the necessary accomplishments and resources to carry on prosecuting CME categories, ensuing in pupil ‘s deficiency of involvement. Furthermore, there is besides non adequate emphasize is being placed on CME – merely one or two lessons per hebdomad. Both pupils and instructors have to recognize that a bookman with no moral values is a autocrat in doing Teachers themselves have to see the importance of moral instruction in order to learn the ‘subject ‘ with passion and cultivate pupils ‘ personal character. Harmonizing to the Self-determination theory ( SDT ) of human motive and personality ( Deci & A ; Ryan, 2002 ) , if all three human demands for independency, competency and relatedness are fulfilled, one will see optimum personal growing and operation ( Wang, 2008 ) . Educators should use this theory to progress pupils ‘ cognitive development and understand how motive can be instilled in them. In order to better the state of affairs, instructors and pupils can besides supply constructive feedback to MOE ‘s course of study planning commission in order to propose prosecuting ways for pupils to cultivate good moral values while holding merriment. Schools can besides join forces with parents in pupils ‘ CME by promoting continual cultivation of moral values outside course of study hours with the su pervising and counsel from several parents. Mutual partnership between society, schools ( particularly pupils and instructors ) and households should be the way that CME should be heading towards. A society enriched with good moral values will so put a strong foundation for economic promotion chances.Purpose: Economic Promotion of Society through EducationMankind took about 1750 old ages from the beginning of civilisation to duplicate the technological cognition. By 1900, this is 150 old ages subsequently, technological cognition doubled yet once more. It took half a century ( 1900 – 1950 ) for the following doubling ; the following doubling in a decennary ( 1950 – 1960 ) and today, adult male ‘s cognition of the Universe has quadrupled during each of the past three decennaries ( Sundararajan, 1995 ) . The turning point of this technological betterment in humanity is the find of the watercourse use which brought about the Industrial Revolution. Without technological cognition being discovered and built originally through instruction ( as most of the research workers and discoverers are educated by some signifier of formal instruction ) , society will non be able to progress economically at the same astonishing rate that society has been sing. In add-on, the ancient political orientation of comparing extremely educated people as holding a bright hereafter still remains in modern society. Figures 2.1 and 2.2 ( shown below ) relate instruction degree, employment and income degree in America. Both figures show a similar tendency that as a individual progresss in his educational degree, his corresponding income additions and his employment chance additions. Predictably, the state of affairs in Singapore is no exclusion. Fig 2.1 Note: Datas are based on 2009 one-year norms for individuals age 25 and above and wages are for full-time United States employees. Taken from: hypertext transfer protocol: //www.bls.gov/emp/ep_chart_001.htm Fig 2.2 ( Beginning: hypertext transfer protocol: //www.focus.com/images/view/8740/ and the Bureau of Labor Statistics, United States ) Professor Neo Boon Siong, ( former Director of the Asia Competitiveness Institute at the Lee Kuan Yew School of Public Policy in NUS ) explained that the chief societal policy is to make occupations. Employment is associated with instruction as higher instruction enables anyone, non sing his present state of affairs to travel up within society ( Sonny, 2009 ) . Singapore ‘s establishments teach and train their pupils with cardinal accomplishments like authorship, reading and speech production in at least two known linguistic communication. Content cognition in the assorted subjects ( from History to Economics ) can be acquired by the pupils as a manner to construct up facts and information in their head. As one advancement further up in the instruction ladder, they will likely be taught a repertory of advanced accomplishments such as, analysis, appraisal and application of cognition and effectual societal communicating. Students are besides being developed morally. Hence, pupils will be literate and equipped with the necessary ‘life-skills ‘ accomplishments, moral values and indispensable cognition in their readying for their eventual entryway into society. As a consequence, they will be expected to understand the bing jobs in his society and seek to come up with amicable solutions ; by make usage of his ‘text-book à ¢â‚¬Ëœ cognition and use them in world. As engineering progresss in Singapore, more foreign investors would construct their concern units in the state, taking to more employment which would take to a better quality of life. Due to global-shift, Singapore have been undergoing ‘postindustrial passage ‘ , switching the industries towards the Tertiary, ‘more specialized ‘ quaternate and ‘highly specialized & amp ; advanced ‘ quinary sectors. These sectors normally require an educated work force which is capable of supplying services, affecting specialized cognition, proficient accomplishments, communicating, or administrative competency ( Fellmann, 2010 ) . The presence of skilled and gifted workers with diverse abilities plays a critical function in impeling Singapore ‘s quest in get the better ofing the challenges of a knowledge-based economic system. This amplifies the importance of instruction and its intent in the economic advancement of Si ngapore. Although Singapore is a â€Å" First universe oasis in a Third universe part † ( Kluver & A ; Weber, 2003 ) , its work force should ne'er halt acquisition. Dr. Goh Keng Swee famously declared that Singapore will die if there is no economic growing. Students should be informed about the economic effects on Singapore if cognition remains dead and this outlook should be strongly emphasized in the instruction system. As such, the Ministry of Education ( Singapore ) implemented educational attacks like â€Å" Teach Less, Learn More † ( TLLM ) in order to develop pupils with a holistic instruction, developing them in an advanced manner and fiting them with of import accomplishments to last in a globalized universe ( Tan, 2007 ) . In a cognition economic system, ‘Ability Driven Education ‘ purposes to fit and fix scholars to get the better of the challenges, by taking into history their single accomplishments and endowments, and develop their potencies [ Charlene Tan, 2005, 6 ( 4 ) , 446-453 ) ] . Creativity and invention are chief fuels of a knowledge-based economic system ; hence Singapore pupils are expected to make fresh cognition from the 1s that they have already learnt ( Ng Eng Hen, 2002 ) . Based on the TLLM attack, instructors began to learn lesser content cognition and pupils are expected to research and ‘discover ‘ certain cognition through their ain researc h. However, being exam-orientated, most parents, pupils and instructors believe that hiting good classs is needed to progress further in instruction advancement and finally stand out in society – which means that a ‘paper pursuit ‘ for academic acknowledgment in society is inevitable. It resulted in most pupils being provided with tuition in order to reenforce their acquisition. Harmonizing to the Singapore Department of Statistics, approximately $ 820 million were spent on private tuition in 2008, up from $ 470 million spent in 1998 ( HARSHA, 2010 ) . During the one-year major exam period ( from Sep – November ) schools runing from Primary to the Junior Colleges offer excess ‘after school ‘ Sessionss – audiences, dark survey with instructors and ‘mock ‘ scrutiny paper for its pupils ( Jane & A ; Leow, 2010 ) . Presently, TLLM failed in accomplishing its chief end of developing a creative and believing coevals of pupils. In other words, the instruction policies are seen as ‘killing ‘ alternatively of developing a pupil ‘s creativeness as they still rely on tuition ( a pattern of spoon-feeding of cognition by coachs ) alternatively of making their ain research. Teachers continue to give tuitions on a frequent footing as they fear that pupils may non be able to get by with their progressively demanding course of study. Furthermore, pupils have to accommodate good analyzing wonts. It is besides non executable for pupils to analyze hard merely when the major scrutinies are nearing or what the Chinese say, ‘Hugging the Buddha ‘s leg at the 11th hr † . Students must be invariably fixing and upgrading themselves manner before the scrutinies ; they will be able to better develop echt involvement in the assorted Fieldss of surveies and the coveted result of Ã¢â‚¬Ë œlife-long ‘ acquisition can be achieved even after the pupil ‘s graduation. In readying for a knowledge-based economic system, pupils and instructors must construe the intent of TLLM in a similar and right way. Singapore instructors should presume a greater function and duty than of all time before and they themselves have to invariably upgrade themselves with new accomplishments and to be receptive to new cognition. Besides that, instructors have to take enterprise to construct a sure bond with pupils and utilize their pedagogical accomplishments in educating the different groups of pupils ; prosecuting them in their acquisition journey and developing pupils ‘ ego involvement for farther pursue of cognition. Self-reflection by pupils and instructors can help in holding a more constructive course of study, guaranting that larning and learning aims are met. The society has to back up and ease the development of instructors and pupils – by supplying financess for certain school undertakings like assorted instruction position classs catered for instructors and pupils in order to promote their chances in TLLM. Ultimately, it is non merely a simple affair of instruction ‘s economic impacts, but besides of animating assurance in pupils, parents, and teachers-society-that the educational attack has begun to map ( STEFANOS, 1981 ) .DecisionIn a knowledge-based economic system, every bit of import rational, moral, physical and societal facets of one ‘s full potency can be achieved ( Chen, 2000 ) . Singapore ‘s instruction system must be designed to guarantee pupils inquiry, warrant their personal actions and ground out why jurisprudence is enforced in society. Students should be given informed pick in accommodating good behaviours ; non simply following the civilization passed down from old coevals. Knowledge will go on to be accumulated, and this will decidedly take to society ‘s dynamic alterations in way. Society should ne'er stay dead because the hereafter is ever surrounded by uncertainnesss. As society continues to germinate, the educational intents must invariably be revamped in order to maintain up with the increasing demands of its milieus and remain relevant to society in the twenty-first century and beyond. ( 2150 Words )

Critique of a Commercial Air Conditioning System Sales Speech

This essay is a critique of a recent commercial air conditioning system sales presentation. These commercial systems are manufactured by a Japanese company and are sold in the United States directly to building owners. Consulting engineering firms are also targeted by this HVAC manufacturer because these firms must specify the system to be used in their new building construction projects and because the engineers within the consulting firm usually have some sway and influence on the building owner. This sales presentation was conducted by a Regional Sales Manager for the HVAC manufacturing company. His name is Dennis and he is a mechanical engineer by education who has spent his fifteen year career in outside sales. Dennis’s audience consisted of a dozen consulting engineers who have the ability to specify and help promote these expensive, high-quality HVAC systems to commercial building owners. Dennis and his company chose a very nice, spacious, well-lit conference room within a Marriott hotel to conduct this sales presentation. This two-hour presentation was a prelude to a day-long presentation that would follow later. It began at 10 a. m. nd was followed by a lunch for the attendees at noon. Dennis used two large projection screens; one was for a PowerPoint presentation and the other was for a laptop computer display that demonstrated a software design program for the company’s HVAC systems. Dennis had his room and supporting materials ready by 9:30 a. m. in case some members of his audience arrived early. Dennis was dressed in crisp slacks, dress shoes and a p olo-type golf shirt that had his company’s logo on it. His audience of consulting engineers was mostly conservatively dressed. A couple of them wore golf shirts, but the others had dress shirts with ties or dress shirts with blazers. Based on his known audience of consulting engineers, Dennis should have dressed more formally and conservatively. He began his presentation as all good presenters do, with an attention-getting device or anecdote. He told a short story about his earlier days in minor league baseball. He pitched, and could reach 90 miles per hour with his fastball. But, his fastball lacked movement and he had no other pitches that he could throw consistently for strikes. To keep their attention, Dennis said he would pitch golf balls to audience members throughout the presentation. Dennis is a middle-aged, stocky, well-groomed sales professional with good posture and good enunciation. He varies his tone, cadence and vocal volume to good effect. He regularly moves around his stage area and sometimes walks among his audience, and he uses hand gestures and varied facial expressions frequently to hold his audience’s attention. A southerner, his speech is grammatically correct and nicely formal. He has a booming voice, and uses it every once in a while when he senses a lull or when he wants to enthusiastically make a point. Apart from saying the phrase, â€Å"you know,† every once in a while, his presence and content are professional and non-distracting. Dennis’s presentation was interesting and informative for his audience of engineers because his company manufactures an expensive, state-of-the-art system that is capable of simultaneous heating and cooling. The audience’s interest was confirmed because they asked many pertinent questions. Dennis used his dual screens and handout materials to make and reinforce his product’s attributes and advantages versus their competition. The engineers even worked on their laptops to get a brief feel for the software program, but were firmly told to close their laptops after trying the design program. Open laptops throughout the presentation would have been very tempting and distracting for the engineers, and Dennis did not allow it. And, as every fine speaker does, Dennis ended his presentation with a dramatic, memorable closing summary and statement of his product’s virtues and his company’s commitment to quality.

The Comparison on Childcare Policies between Quebec and Ontario from Essay

The Comparison on Childcare Policies between Quebec and Ontario from 1990 to present - Essay Example These changes marked a break from past systems that featured multiple departments working separately for the promotion of children welfare without any manifest order and consistency within the systems. In January 1997, the Quebec government passed special legislations that provided support to parents in one of the strategies employed towards ensuring sustainable and quality childcare in the region (Baker, Gruber & Milligan, 2006). The measure focused on improving some systems and structures including adjusted systems of remuneration in order to empower them to improve their livelihoods. The underlying assumption revolves around creating a pool of resources that would naturally trickle down to the children by way of good nutrition, care, health, and education. The Quebec restructuring of children welfare policies remain anchored on the overarching policy that supports family values and promotes love for children (Baker, Gruber & Milligan, 2006). Therefore, it became necessary to develop specific laws that would provide the operational frameworks of good and quality childcare processes. Towards the year 2000, there emerged some specific focus on low-income parents as the government engaged actively in the process of uplifting the parents to achieve some aspect of self-sustenance in order for them to collaborate with the government in the overall process of providing support for their children (Baker, Gruber & Milligan, 2006). Also included in the emergent policies were specific provisions that enjoined communities and the general societies in the promotion of the welfare of the children. Such provisions included safeguards against abuse and other laws meant to protect the rights, liberties, happiness, health, security, and safety of the children. In this regard, it becomes necessary to investigate some of the forces that occasioned the various legislations that meant to

Application Letter Essay Example | Topics and Well Written Essays - 750 words

Application Letter - Essay Example They are also a new working opportunity where one gets to meet people in the field of one’s career, get references from them boosting your resume, and even get new contacts that will enrich your career by being mentors or guides to landing that dream job. Also, internship is a field opportunity to apply knowledge previously acquired in class in an actual real life setting. This is a worth proving process on an individual’s qualifications assessed by ability to perform the various tasks given. Internship also plays a major role in the building of an individual’s confidence. Many PLATT departments must provide compliance training to keep PLATT employees up to date with new and changing laws and regulations. These departments have turned to Information Services (IS) department to develop a solution for efficient and cost effective method of providing online training videos to a wide audience as well as small target audiences. In order to avoid silo solutions, IS plans to implement a solution that could in the future, integrate into a broader Learning Management System. I would like to apply for a job at CISCO because currently, many departments provide live presentations of compliance training material to educate employees on recent laws and regulations but lack enough and qualified people to do the work. I will ensure that to cover the entire PLATT staff, they must present this material by attending numerous meetings across three different sites. It is significant to note that conducting live training is not the good way of using departmental resources. In addition, the inaccurate trackings of resources have made it difficult to determine which staff members have not been covered. Further, not all researchers attend presentation meetings thus making it difficult train all PLATT staff. In order to achieve efficiency, it is important for PLATT to adopt a more efficient and effective method of training

Strategies of Human Resource Management Assignment

Strategies of Human Resource Management - Assignment Example Information to be collected include job complexity, duration, skills applied, complexity and standards. From this information, the job analyst can develop a job specifications or description (Sebastian, 2005). According to Sidney and Cronshaw (1999), the best method to collect the data is through simple questionnaires issued to employees and incumbent interviews. These are to be reviewed by the supervisor for accuracy. Others include incumbent task inventories, checklists, supervisor interviews, task inventories and incumbent work logs (Cascio and Aguinis, 2005). The cost considerations will include the type of job, the number of jobs in the company, location of jobs and number of incumbents. it also includes the number of departments to conduct the job analysis on. 2. As a marketing manager you have recently turned down Nancy Conrad for a position as sales supervisor. Nancy believes the denial was due to her gender and she has filed a sex discrimination charge with the EEOC. Explain the steps the EEOC will use to process the charge; include Nancy’s options during the process. Determine the likelihood of success of Nancy’s discrimination claim from the EEOC data base. Describe the basic precautions you should take so you might prevail in her claim. Nancy must see the servicing Operating Administrations Office (DOT) of Civil Rights for an informal session. at this stage, Nancy has option to continue or discontinue the counselling or agrees to extend it through writing so as to get a notice to file a Discrimination Complaint at the end (US Department of Transport, 2010). In the second phase, EEOC requires Nancy to file a formal complains of sex discrimination and upon reception by DOT Compliance Operations Division, Nancy will be processed for dismissal or acceptance in accordance with 29 C.F.R. Part 1614. The DOT gives a final decision and Nancy has an option for appealing

The Cell Cycle Essay Example | Topics and Well Written Essays - 500 words - 20

The Cell Cycle - Essay Example Meiosis is a form of cell division that results in the formation of haploid gametes. In meiosis I, the homologous chromosomes are separated. The first phase is prophase I where the chromosome condenses and pairs to recombine. The second is metaphase I that involves attachment of chromosomes to the spindle fibers and aligns with the call center. At anaphase I, the chromosomes migrate to opposite poles while spindle fibers shorten. The last phase is telophase I where there is the formation of the nuclear membrane.However, meiosis II involves separation of the chromosomes to form two chromatids. The phases in meiosis II include prophase II, where there is dissolving of the nuclear membrane, condensing of chromosomes and the formation of spindle fibers. In Metaphase II, chromosomes align at the center of attachment of spindle fibers. Anaphase II follows; chromatids migrate to opposite poles while spindle fibers shorten. The last phase is telophase II where there is the formation of the n uclear membrane. Finally, the cytokinesis occurs resulting in the formation of four haploid cells.In prophase I, anaphase I and anaphase II there is crossing over that lead to the formation of four unique chromatids hence increasing genetic variation. Crossing over is vital in the evolution since it brings emergence of species that are more adapted and resistant in the environment. The two-fold cost of sexual reproduction refers to where members must produce both male and female sexes during reproduction.

Integration of Operations Management with Human Resource Activity Essay

Integration of Operations Management with Human Resource Activity - Essay Example (Nankervis, Compton & McCarthy, 1999, p.190). One of the changes is the increasingly important role of line Managers. In many organizations the people who implement the HR strategies are line managers. Line managers are often people from the lower ranks of the management hierarchy and lack formal management training. According to a study conducted by the Bath University for theChartered Institute of Personnel and Development (CIPD), these line managers carry out several HR activities like training, communication and people management, discipline and grievances and performance appraisals.(CIPD,2005) While HR managers have traditionally created job descriptions and then tried to find the right person to fit into the job, today's organizations call for integration among their components giving rise to the need for flexibility to use their staff as per the changing requirements.(Essex, Kusy, 1999) Job Analysis: In order to find the right person for the right job, HR managers need to conduct a job analysis to understand the nature of work done by the different employees holding different titles. This would involve examining the b. a. objectives of that job, b. the responsibilities involved c. relation of that job to other functions in the organization. d. the minimum academic qualification of an employee eligible for that job. (Russo.S) Once the job analysis is done, the HR person can look for a person who can take up that job. Sources for Recruitment -The selection and recruitment of 'the right person' for the various job is a laborious task. There are two basic sources HR managers usually look at - a. Internal Sources: HR managers can scout for talent within their organization in what is termed as recruitment from internal sources. b. External Sources: External recruitment on the other hand refers to recruiting personnel from sources outside the organization. Advertising, Internet recruitments, and employment agencies all play a significant role in the external recruitment process. (Bergman, 2001) Selection Process: The selection process follows many steps. These include a. Filling in application forms which must be designed to unravel the skills of the applicant and his/her eligibility for the job b. Interviews and Tests which allow the HR personnel to assess the suitability of the

Walmart Company Research Paper Example | Topics and Well Written Essays - 1000 words

Walmart Company - Research Paper Example While the Walmart itself denies most of these charges, it does agree that these unethical practices may be happening at the store level without the knowledge of the top management. However, Walmart continues to prevent unionization of its workers which means that the employees are more vulnerable than employees of other organizations (Paul, 2012). Walmart is also found to discriminate against female workers as it follows an implicit policy of hiring mostly male workers (Kampf, 2007). However, I think the discrimination is more within the store where the female employees may be given lesser salaries and incentives and where they may not be given any opportunities to get promoted or move ahead in their careers. There have been several cases of sexual discrimination against the company which indicates that this discrimination is a fact. In fact, there is a class action suit pending related to sexual discrimination based on statistics and data collected from Walmart’s stores world wide, and this could result in billions of dollars of money lost for the company. The only answer that Walmart seems to have is that again, the top management was not aware of any discriminatory practices that may be happening at the store level. However, by simply stating that the top management was not aware of the unethical practices at the store level, the top management should not be allowed to shun responsibility. In fact, by stating that the top management is unaware of what happens at the store level.

Global Marketing Essay Example | Topics and Well Written Essays - 2500 words

Global Marketing - Essay Example This research aims to evaluate and present globalization that has opened a plethora of opportunities for organizations and communities to trade across national and supranational boundaries. International marketing is the term coined for trade between the different international entities and is set to evolve into global marketing. Global marketing is an evolving concept with some similarities to international marketing in the advantages it provides in terms of marketing strategies, cost reductions, etc. However, it is also considered to be quite unlike international marketing in terms of the need for a holistic approach towards marketing. While international marketing focuses on standardization of marketing practices across the various national and supranational boundaries, global marketing is an evolution of the concept of international marketing that is holistic in its approach to trade and its marketing practices and tends to leverage both standardization and adaptation as the mark eting strategies based on the products and market segment. While international marketing concerns the contextual marketing of products and services, global marketing is the standardization of international marketing. With standardization, there are benefits like cost savings, uniform brand image and improved co-ordination, and with adaptation, organizations benefit from differences in user conditions, regulatory factors, consumer behaviours and customized marketing concepts. (website 1). Global marketing concept implements more or less the same marketing theories that apply to international marketing or even traditional marketing with the difference those organizations have to almost uniformly cater to different markets and customers. Three domains of knowledge: cross-cultural, country-regional and cross-border transactional knowledge is required for organizations to operate globally within a management orientation framework called EPRG (Ethnocentric, Polycentric, Regiocentric and G eocentric) framework as shown in Figure 1 below (Keegan, 2011). Figure 1: EPRG framework for global marketing. Source: (Keegan, 2011). Several determinants or driving forces of global marketing that differentiate it from international marketing are: technology, regional economic agreements, market demand, transportation and communication infrastructure, quality, product development cost, world economic trends, organizational abilities and transnational environments. However, there other factors that restrict global marketing: inability of organizations to create a culture conducive for global marketing and cross-border barriers (Keegan, 2011). Global marketing is a mix of adaptation and customization of international mar

STEEPLE and Balance Scorecard Essay Example for Free

STEEPLE and Balance Scorecard Essay When a firm uses an external consultant to solve a problem or evaluate an opportunity the consultant can use STEEPLE (social, technological, economic, environmental, legal, and ethical), which is a preliminary analysis technique to answer why the business organization or systems exist (Wickham, Wickham, 2008, p. 128). This analysis the consultant preforms helps to determine how the firm business fits in its external environment. The consultant can also use the balances scorecard to measure the financial and non-financial performance of the firm. The consultant will use the STEEPLE and Balance Scorecard to analyze Phillip-Morris introduction of its electronic cigarettes in the market. In addition, the consultant will make any recommendation to Phillip-Morris from the results of the STEEPLE and Balance Scorecard analysis. STEEPLE Analysis The STEEPLE analysis is and extension of the PEST analysis. The PEST analysis acronym stands for; political, economical, social, and technological factors the firm may face in its external environment. This analysis is a form of system analysis that provides a structure for examining elements from the larger system of which the firm is a part of (Gustafson, 2002, p. 134) The STEELPE analysis includes the factors of the PEST analysis with the additions of the legal, environment, and ethical factors the firm can also face in its external environment. The consultant will examine the seven external environmental factors to solve the firm’s problem or opportunity in the market: Sociological factors are trends and attitudes that can affect buying behaviors. The negative publicity that firms, such as Phillip-Morris on the effects of smoking cigarettes, has altered societies view of Phillip-Morris. This has led to millions of individuals to stop smoking to improve his or her health st atus. Technological factors- Technology is constantly changing. This trend is that advanced technology generates new questions. The question for Phillip-Morris is does the firm have the knowledge for the design, production, and delivery of the product? If not, where can the firm gain the knowledge to produce such a product or use a third party to produce it. Economic factors- the consultant will look at if the target market can afford the product. In addition, the consultant must look at if the Phillip-Morris can afford to borrow the necessary funds to produce the product. Environmental Factors- The consultant look at how the e-cigarettes will be packaged and what type of chemicals is going to be used in the production of the product. Depending on the package materials and the chemicals that are used in the production of the product can have a negative effect on the environment. Green issues are important in society today, and the firm must take the issues of protecting the environment in consideration when producing any product. Political and legal factors- relates to the government of a countries federal, state, and local law passed by various governmental agencies. In this analysis the consultant must look at what laws and the attitudes of government agencies have been made for regulating smoking e-cigarettes. Ethical Factors- The consultant must look at how the product will be packaged, design and the marketing campaign to entice consumers to buy the product. This is because the negative publicity cigarettes firms marketing, packaging, and design its products to minors. If the product is produced to make smoking e-cigarettes is â€Å"cool† this can have a negative impact on the company, because it can entice minors to use the product. After conducting the STEEPLE analysis the consultant must determine where the firm has strengthens, weakness, thre ats, and opportunities in the internal and external environment. Phillip-Morris has a negative sociological factor regarding the views of consumers who uses the firm’s products. This negative view has made millions of customers to stop using the firms products. The technological factor, Phillip-Morris has does not have the knowledge of producing e-cigarettes. The firm will have to rely on a third party to produce the product. With the company not having the technology or the technical know how to produce e-cigarettes the price of the product can be very expensive. This has a negative affect on the economical factor, because many consumers may not be able to afford the  product. In addition, by the firm using a third party to produce the product the firm does not assume the risk of borrowing the necessary funds. The firm will not have any negative environmental factors of producing the product, because the third party will assume the risk. However, Phillip-Morris does impact the environment with its current production of making cigarettes. In the political and legal issues the firm can face is very limited. Phillip-Morris will have to comply with federal, state, and local laws governing the legal age requirement for purchasing the product. The firm will have ethical issues if the packaging, design, and marketing is promoting the alternative way of smoking as â€Å"cool.† This can entice young society members to purchase and use the product. However, if its marketing, packaging, and design is to provide adults an alternative and health way of smoking. This will show society that the firm cares about the health of its customers and those who are affected by second hand smoke. Balance Scorecard The balance scorecard gives the organization a total management system to help clarify its vision and strategy. In addition, this technique gives the usable data for the organization to take appropriate business actions, provides feedback to the internal business processes and the external outcomes to improve the firms strategic performance. According to the article â€Å"Using the Balance Scorecard,† written by Kaplan and Norton (1996), (pp. 75-85) the balance scorecard has four perspectives of: Financial Perspectives- Phillip-Morris must balance its business functions which as been allocated across the organization. If the Phillip-Morris decides to increase its economic growth it can do this through a productivity strategy. Phillip-Morris can lower the direct and indirect expense to improve cost, or reduce working and fixed capital to utilize its assets to support the business Customer Perspectives- The value proposition of the customer is the mix of products, price, service , relationship, and Phillip-Morris image. With this perspective Phillip-Morris will have to take on its competition. The company will have to differentiate its value proposition. Phillip-Morris can do this by selecting different operational excellence, customer intimacy, and product leadership. Business Process Perspectives-This matric allows management to understand how efficiently the organization is performing. It also helps Phillip-Morris to understand if  its products or services is meeting the customers needs. In addition, this perspective makes sure that the organization is align with the four high level business process of: Building franchises Increase customer value Achieving operational excellences Phillip-Morris becoming a good corporate citizen Learning and Growth Perspectives- This perspective looks at the employee career growth, training, and the corporate culture for individual and the firm’s self-improvement. In addition, it looks at the knowledge enhancements that Phillip-Morris has to communicate with employees and a mentor program. If Phillip-Morris can enhance employees learning and growth it can have a workforce to meet the firms strategic position. These perspectives allow the development of metrics, data analysis, and collection for the firm. Phillip-Morris is the largest tobacco firms and has a clear objective for its current and potential stockholders. This objective can be to improve the financial side of the firm. In this case the firm has the motivation to have long-term shareholder value, and avoiding the ethical issues that is associated with tobacco companies. By doing this Philip-Morris will neglect the customer, business process, and learning and growth perspective of the balance scorecard. Phill ip-Morris must develop a different business strategy to have a more balanced scorecard. Recommendations The STEEPLE analysis shows Phillip-Morris has a negative sociological and technological factor. There are no environmental factors in producing e-cigarettes, and the political and legal issues will be the same as other tobacco products. The ethical factors can be a negative or positive depending on how the company package, design, and market the product. Phillip-Morris balance scorecard focuses on the financial perspective, while neglecting the three other perspectives. With Phillip-Morris focusing on the financial perspective, and without the technical know how. It is recommended that Phillip-Morris look for a third party to produce its e-cigarettes. It is also the recommendation for Phillip-Morris to enter in a joint venture so it can gain the technical knowledge and have a complete  balance scorecard. References Gustafson, K. (2002). The future of instructional design. In R. Rieser J. Dempsey (Eds.), Trends and issues in instructional design and technology (pp. 333-343). Upper Saddle River, N.J.: Merril/Prentice Hall Kaplan, R.S., Norton, D.P. (1996, January-February). Using the Balanced Scorecard as a Strategic Management System. Harvard Business Review, 74(1), 75-85. ESBCO Host. Wickham, P., Wickham, L. (2008). Management consulting: Delivering an effective project (3rd ed.). Harlow, England: Pearson

Was The Bosnian War An Ethnic Conflict Politics Essay

Was The Bosnian War An Ethnic Conflict Politics Essay The process by which one perceives a given situation can be misleading, especially when the information being relayed is moulded in a particular format- to the liking of the transmitter. World views of the war that took place in Bosnia between 1992 and 1995 leave most to conclude that the tension was a classic case of ethnic conflict. This essay will explore the multidimensionality of the conflict in hopes of shedding light on other areas of stress that might have contributed to the forming or outbreak of the war by assessing the general discord in terms of measures set in place by theories of ethnic conflict. After offering definitions of some key terms that will be used in this writing, the essay will provide a brief history of the conflict, single out ethnic and identity entrepreneurs, rediscover roots of any existing particularity or stressors (including polarisation and pillarisation in the conflict), present theories of ethnic conflict, and show a detailed analysis through revi ew of literature before concluding. An analysis of the diverse faà §ades in this conflict will serve as a basis for comparison for points of interest, actors or parties involved, and will highlight how these factors influenced the surge of events that took place. Can the conflict in Bosnia be considered solely an ethnic conflict? This paper will endeavour to challenge the status of this war, as purely ethnic, by showing that there exist dimensions of this conflict which render it impossible to disavow the presence of convincing supporting evidence regarding the role of ethnicity and ethnic diversity as a cause for civil war. Definitions It is important to point out that because of the qualifying large number of loss of life and the nature in which that loss took place in this conflict, it can and will be termed as a war and genocide. For the purposes of this essay, while it is not always the case that ethnic groups share exclusive languages or affiliations, ethnicity, will refer to the existence of a unique set of racial, historical, linguistic, religious, cultural and/or ancestral traits, all shared specifically by a given group of individuals. National and ethnic identity, touch on the borders of a single concept, identity; it would seem fitting to relate them in terms of the conflict to be mentioned, as they both play a part in its history. Walker Connor defines this type of identity as being the self view of ones group, rather than the tangible characteristics, that is of essence in determining the existence or non-existence of ones nation (Qtd in Davis, 1999), while the presence of this type of identity is not always stable or fixed, as ethnicity is dynamic (Feron, Introduction to Concepts of Conflict, War Violence 2009). This essay will highlight four groups involved in this conflict: the Serbs (mainly Orthodox group), the Bosniaks (Muslim group), the Croats (mainly Catholic group), and potential causative foreign actors involved directly or indirectly in this conflict through participation or interest. A key term in this essay, prejudice, is defined by Herbert Blumer as a protective device. It functions however short-sightedly to preserve the integrity and position of the dominant group (Qtd in Kunovich and Hodson, 2002). Lastly, the term ethnic conflict, will indicate a situation of conflict, a clashing of goals among two or more parties or ethnic groups, sometimes depicting ancient hatreds, discrimination or victimisation through the use of media outlets and/or historical account, the possible involvement of ethnic or identity entrepreneurs whose contribution directly or indirectly l eads to a primary form of stress placed on any of the given parties or ethnic groups, differentiating the group in a way which might lead to the birth of a sense of external threat and resulting in a need to preserve the identity itself (Feron, Ethnicity Conflict 2009). History The Former Republic of Yugoslavia (FRY) has had a multi-cultural and was always made up of multi-ethnic countries, while always falling under new rule or administration- each guided by different ideologies. This foundation makes for a breeding ground of multiplicity, resentment, gains and losses, and most of all change ever-present. As communism lost is hold on FRY, new, nationalist and separatist ideologies began to grow popular among the territories. Slobodan MiloÃ…Â ¡eviĆ¡ was placed into office in 1989, and quickly amended the Serbia constitution to allow for influence in Kosovo and Vojvodina (Region currently in the North of Serbia, which used to pertain to Hungary), which gave Serbia access to more votes on the federal level of Yugoslavias government. Montenegros vote then meant an additional vote for Serbia, leaving Serbia as the most powerful hand in the government (Ron 2000). Bosnia was considered an exotic country among European nations, due to its inhabitants and rich melange of cultures. Bosnia was a cosmopolitan country where more than a quarter of marriages cut through cultural divides (Lifschultz and Ali 1994). As the new nationalist and separatist mentalities span over the territories of FRY, mainly in Croatia and Serbia, things began to become clear that change was in the near future. After attempts to divide up Bosnia, into administrative and ethnic districts, proved semi-successful, but not without outbreaks for justice, it seemed inevitable that the moment had come for independence. Bosnia was already divided into the Croatian Republic of Herzeg-Bosnia, Republika Srpska, and around the same time, both Slovenia and Croatia gaining independence from FRY. The then unseen yet not unthought-of situation was more evident day by day; if Slovenia and Croatia were to secede from Yugoslavia, Bosnia would quite literally be at the mercy of the Milosevic regime. Problems would then be expected from all sides of Bosnia, not to mention the l arger evil, as seen by Bosnians in that moment- Greater Serbia. Due to the separation of Croatia and Slovenia, even after thoughts to pursue a looser Yugoslavia Serbia would begin feeling its foundation and republic, quickly falling out beneath it, this only caused political leaders to consider preemptive action, in the form of attack. The republic became more unstable than ever when the government in Bosnia made it clear that when Slovenia and Croatia sought independence from FRY, that it would no doubt be forced to seek the same liberty, and Bosnia and Herzegovina began the referendum for independence alike. On March 5, 1992, parliament declared independence for Bosnia and Herzegovina, which shook the throne on which FRYs government had been founded, (Ron 2000). It is this timeline of events that outlines the situation in which Bosnia found itself under attack- both from the outside and the inside, including mass rape, killings, torture, oppression and finally the loss of approxim ately 200.000 lives. It is the identification of these sides which will prove interesting in testing theories of ethnic conflict on the conflict in Bosnia. Ethnic Identity Entrepreneurs In any given conflict there is sure to exist those who somehow find a way to use an existing fear or hate, to pressure or persuade others to feel endangered or moved to act. Franjo TuÄ‘man, of Croatia, and Slobodan MiloÃ…Â ¡eviĆ¡, of Serbia, entered into discussions which are known as the KaraÄ‘orÄ‘evo Agreement, which did just that by claiming rights to parts of Bosnia based on ethnic and demographic make-up (Ron 2000). As mentioned in the history (prior to the outbreak of this conflict) section of this essay, Croatia and Serbia took it upon themselves to divide up Bosnia- favouring ethnic enclaves and creating new republics for which, of course, new influences and/or votes could be easily manipulated, in the great scheme of gaining more and more land and authority. Populations were made to feel that their ethnic identity was externally threatened, and that there was somehow a need to protect it at any cost- first by separation and later t hrough physical battle. Other leaders, nations, entities, had made their views clear, that they would not interfere in this conflict and that they would also not stand for Bosnia to defend itself, without the forced attempt to sway Bosnia toward surrendering and ending up a helpless pawn in the international system, left to be carved or moulded- all the while losing its uniqueness (Kunovich and Hodson 2002). The issue with intervening in this matter, for the United States, and General Colin Powell, in 1992, was the question of deploying ground troops into Bosnia, something that would have held a cost of tens of billions of dollars. That particular point of debate took the panels down another avenue of discussion and of course complicated the situation of helping Bosnia (Lifschultz and Ali 1994). Later, the United States, the European community, and the United Nations, entered into a political huddle in what seemed to last forever. The process took the form of a remarkable policy deb ate, a discourse in search of rationales, while, in Diego Arrias apt phrase, slow-motion genocide was systematically carried out in Bosnia (Lifschultz and Ali 1994). The Serbs and the Croats had taken action to attempt to pull out of the game with more land, more authority and less opposition, but these actions do not directly target an ethnicity, and do not seem to be completely or even mainly ethnically based tactical decisions. After such a disaster, it was evident that life and surroundings echoed the erasing of certain ethnic qualities, but there was always an ulterior motive present. Bosnia as it had existed for six centuries had to be destroyed; the fabric which wove the lives of its many peoples together torn beyond repair; the loyalty of its indigenous Serb and Croat communities to a multi-ethnic Bosnian nation subverted; its native Muslim population terrorised. The objective was to cleanse Bosnia not only of the Muslims but also of the unique and dangerous cosmopolitanism of its cities which clearly had no place in the new pure nation-states emerging from the ruins of Yugoslavia. A cleansed Bosnia could then be carved up and annexed to the national states of Greater Serbia and Greater Croatia (Lifschultz and Ali 1994). These strategies to place pressures on ethnic grounds, as to influence the crowds, came about from already existing tensions in the communities that later witnessed the true results of what they had been convinced to do, all the while perhaps still not aware of the fact that they were being utilised, that their identity was being used as an instrument to gain their numbers, their voices and their force. Particularity Prejudice Genocide of this size could not have taken place without mass involvement of the common man and abuse of already established institutes/agencies, such as the existing military forces and of course the creation of new forces for the purposes of annihilating anyone that stood in their way. All prior events including agreements and discussions, only prepared the grounds for even worse events to come. Many contemporary theories of ethnic and racial prejudice, ethnic political mobilization, and ethnic conflict emphasize structural conditions that provide a context within which attitudes and behavior toward out-groups develop (Kunovich and Hodson 2002). In this way, it is a bit easier to follow the outcome of the events, and to understand how in the midst of such chaotic circumstances, so many windows to malice are opened. The events that followed ran rampant as pretexts of hatred, diversity and fear guided the masses to direct their uncertainties and reactions to those uncertainties towar d all things that seemed to represent the historically recognised Bosnia that Europe knew. Similar conflicts to the Bosnian War arose within the same time, such as the Rwanda genocide, which provide clear examples of particularity. Rwanda was a nation whose marriage statistics, just as pre-conflict Bosnia, showed a harmonious and culturally accepting coexistence. Upon the arrival of the Belgians to Rwanda, local authority was given in exchange for Tutsi collaboration, overturning many previously governed Hutu districts (Sadowski 1998). These types of interactions promote jealousy and fear in environments where such fears had never been so prevalently manifested. Foreign intervention did not come first in the physical form, but in the form of distant involvement, influencing authority throughout ethnic enclaves in Bosnia, although leaving a like scar, to that of the Rwandan example, in the midst of the conflict. Agreements were reached, regarding or involving these particular enclaves by foreign leaders from afar, who attempted to encourage the distribution of administrativ e authority ethnically, as to prevent the nation from sliding into war. This division of Bosnia used the previously existing, or seemingly clear ethnic population divisions that existed in Bosnia in areas where notable enclaves existed, which intended to label administratively as: Bosniak, Serb or Croat. Another point of this doing was to decentralise the Bosnian government by giving ethnic groups a sense of authority in their own land. This was done by assigning districts as pertaining to one ethnic group of another, even though random review showed that certain villages could have been up to 70% Bosniak and 30% Serb and yet still designated as a village or district administrated by Serbs or municipally adopted under Republika Srpska- an example of this type of agreement is the Lisbon agreement, which was drawn up by Lord Carrington and Ambassador of Portugal, Jose Cutileiro (Ron 2000). The agreement was signed on March 18, 1992, by the three leaders of the ethnic groups, although Izbetgovic, leader of the Bosniaks, after meeting with the U.S. Ambassador, Warren Zimmerman, quickly withdrew his signature only ten days after having signed it. It is said that Izbetgovics decision to withraw his signature and renounce the agreement was influenced by the United States offer to finally intervene, viewed that he did so immediately after leaving the U.S. embassy on March 28, 1992 (Ron 2000). Even today, Bosnians ask themselves questions as to the interests behind such decisions, and wonder how their ethnicity was able to be so very discretely instrumentalised in the scheme of something that was obviously very multifaceted. One of the most targeted and still the most visibly affected aspects of that once cosmopolitan Bosnia that one recognised, are the elements of diversity that were once revered as the nations richest social resource- its cultural quality, eccentric and obvious traces of history demonstrated throughout the cities of all Bosnia Herzegovina. The countrys architecture, its buildings, bridges, monuments built by the Ottomans were the most visible, most immediately tangible signs of Bosnias otherness. These became targets of relentless artillery bombardment or straightforward demolition. As if the intent was to destroy all recorded history, libraries housing rare books and priceless manuscripts were deliberately destroyed. Hundreds of delicately designed mosques, large and small, that had stood for centuries unharmed, untouched, disappeared overnight (Lifschultz and Ali 1994). It is in this way that any and all unlikely seeming traits of Bosnia were the targets of particularity in the atro cities that took place throughout the cleansing of Bosnia Herzegovina. The particularities and stressors that factored into this conflict, were perhaps greatly influencing reasons for the masses to be shift into motion but they somehow do not come across as a great enough cause given the history prior to this conflict and the strategically devised agreements that led to the need for independence- much less the outbreaks of violence that followed. Theories of Ethnic Conflict When given a vast amount of information about a conflict, you use a sphere by which you measure the elements and the gravity, logic or even reality of the events occurred. As mentioned before the tool by which we are measuring up the events of the Bosnian Conflict, are theories of ethnic conflict. These theories provide limits and start points for possible patterns to describe a conflict of this genre and are ever growing in that they descend from fruitful tests of hypotheses that have branched from detailed research. There are two sides or clusters, if you will that theories of ethnic conflict provide us with, for views on analysis of this type of conflict: the primordialist and the instrumentalist take on things. The primordialist stance rests on explicitly attributing the cause for the events that took place as a history of ancient hatreds and prejudice. Instrumentalists negate that the direct cause of these types of conflicts could be a clear-cut question of primordial abhorrence (Blimes 2006). These paths help refine a thin line of sight for analysing this type of affair, facts and deeds fight myth and hearsay- in fact, instrumentalist refuse to accept that this could be the direct cause of antipathies. Instrumentalists point out that in many instances, ethnic groups with a history of animosity have managed to live in peace and therefore reject the ancient hatreds argument. After all, interethnic cooperation is the norm rather than the aberration between ethnic groups. Instrumentalists argue that ethnicity is merely a tool that an individual or group uses to achieve an end (Blimes 2006). Scholars have begun combining theories of ethnic conflicts with theories of civil war, in an attempt to view if either incites a greater probability in the other. The analysis proves interesting although no concrete results were extracted through any empirically tested models. Through the mentioned research, there were no greatly solidified demonstrations that ethnic fract ionalisation contributed directly to the onsite of civil war. Other scholars, not related to that particular study, conclude similarly that the link between ethnicity and civil war are relatively evident but, as of now, in no finitely tested way conclusive. The Bosnian war arose out of a familiar set of circumstances: the collapse of totalitarian control of territory producing a political void that, in turn, exposes a deep-rooted rivalry between ethnic groups leading to a struggle for control of territory ending in an attempt at violent resolution. Central to the process are the notoriously ambiguous concepts of ethnicity and nationalism (Doyon and Slack 2001). While opinions may differ, much research shares a relatively similar conclusion in that the roles of ethnicity and civil war are greatly influencing factors in terms of general dispute, and it is through the evaluation of analysis in these two theories that this essay has attempted to clarify the labelling of the conflict in Bosnia in the 1990s. Analysis Ethnicity is definitely a recurring theme in this conflict, and very rightfully so. Some academics, such as Jovanka Stojsavljevic, would say that the war in the Former Yugoslavian Republic was merely an opportunity- that old guard communists took advantage of a vulnerable moment in FRYs history to use the ideology of nationalism as their own personal ticket to increased power (1995). The important fact to remember when dealing with this type of immediate reaction, is to remember that with such a great deal of input to process, and more than enough on both sides of the scale (both supporting and negating), there is not one single response and when there is perhaps a combined answer, even that is difficult to clearly devise into a black or white response. The Bosnian war arose out of a familiar set of circumstances: the collapse of totalitarian control of territory producing a political void that, in turn, exposes a deep-rooted rivalry between ethnic groups leading to a struggle for co ntrol of territory ending in an attempt at violent resolution. Central to the process are the notoriously ambiguous concepts of ethnicity and nationalism (Doyon and Slack 2001). This conflict demonstrates a great deal of multidimensionality and it is clear that such a trait must be taken into consideration when attempting to trace a fault or pin blame. Stojsavljevics conclusion of these events gets directly to the point and immediately cancels out ethnicity as a cause for the war. The one thing it does not do is seek to locate the role of ethnicity in the controversy or to quantify ethnicity as an influence. To do so, it is important to realise the situation that Bosnia Herzegovina was in at the time. With the decentralization of political power following Titos death and trends toward democratization within republics, political leaders on all sides mobilized ethnic enclaves for political gain. Once small-scale conflicts began to develop in these ethnic enclaves, fear spread rapidly , and the mobilization of individuals in more tolerant regions became possible. Thus, regional differences in ethnic prejudice provided a foundation for the emergence and spread of ethnic conflict (Kunovich and Hodson 2002). Misdistribution of power, bad leadership, a lack of checks and balances system and utter greed brought upon by fears for loss of fortune, authority, as well as future livelihood became deciding factors and the people who were not among the few in power, were significant liabilities that needed to be made to cooperate quickly. The decision in Bosnia and Herzegovina to seek independence was one that Serbian leaders anticipated and feared. It is that fear that incited a chain reaction of domestic and international obstacles to aid that would later end in ethnic cleansing, genocide and an immense infraction on human rights. The length, in time, that these obstacles stalled the international community from intervening, would serve as the lifeline for the atrocities that took place. The more divided the nation became; the easier it became to instrumentalise historical accounts and diversity as weapons to fan the flames of fear. Many claim that the simple fact that Bosnia and Herzegovina was so ethnically fractionalised directly affected the probability for the onset of conflict and that it made for a likely place for civil war. Scholars, such as Blimes, would respond that empirical assessment of any such hypothesis, that the very existence of ethnic fractionalisation could directly, much less greatly affect the inception of civil war has not turned out any unassailable conclusions (2006). To attribute ethnic cleansing, genocide, and mass violence to ethnic fractionalisation, or even ethnicity alone, would mean that everything that took place from the late 1980s to 1995 to build up to this conflict somehow all stems from ancient hatreds or that sooner or later all nations where ethnic fractionalisation exists will have a similar fate. This way of thinking suits a primordialist view in the sphere of theories of ethnic conflict. Blimes goes into detail by mentioning that primordialists consider ancient hatreds to be the direct root of these ethnic issues, while instrumentalists view that an explanation or blame on ancient hatreds quite commonly oversimplifies conflicts that are really much deeper than can be simply explained by timeless rancour (2006). The worst genocides of modem times have not been targeted along primarily ethnic lines. Rather, the genocides within Afghanistan, Cambodia, C hina, the Soviet Union, and even, to a great extent, Indonesia and Uganda, have focused on liquidating political dissidents: to employ the emerging vocabulary, they were politicides rather than ethnicides. Indeed, the largest genocides of this century were clearly ideologically driven politicides (Sadowski 1998). This and many similar conflicts are simply much too multifaceted to ascribe all responsibility to one factor or to omit the existence of other very evident agents. Conclusion As one refines the scope of analysis a bit, it becomes more and more apparent that in order to strongly support whether or not this conflict can be looked at solely as an ethnic conflict, indeed lies in isolating and identifying the function of ethnicity and/or ethnic diversity as factors. Of the two clusters mentioned in theories of ethnic conflict, it seems an instrumentalist view is more efficient in meticulously combing through this tumultuous history with a fine toothed comb. This does not indicate that ancient hatreds did not or do not exist or that a primordialist viewpoint is completely erroneous- only that it does not convincingly represent the foundation of motive behind years of strategically planned moves that in turn yielded even more power and riches to those making the decisions (which were not those of the targeted ethnic groups). Ethnicity and ethnic diversity do not compellingly embody a basis for ethnic cleansing, genocide or mass violence. Rather, ethnic diversity serves as natural fault lines on which a society, subjected to other variables that have a direct influence on the likelihood of civil war onset, can fracture or act as a solution to collective action problems that might otherwise prevent a cohesive rebellion from forming (Blimes 2006). While it is true that ethnicity and ethnic diversity are both pervasive in the sphere of this conflict, this essay finds that the Bosnian Conflict cannot justly be labelled and viewed solely as an ethnic conflict.

Buddhism Essay -- Papers Religion Buddha Essays Papers

Buddhism is one of the biggest religions founded in India in the 6th and 5th century B.C. by Siddhartha Gautama, also known as â€Å"the Buddha.† As one of the greatest Asian religion, it teaches the practice and the observance of moral perceptions. â€Å"Buddhism begins with a man. In his later years, when India was afire with his message, people came to him asking what he was. Not ‘Who are you?’ but ‘What are you?’ ‘Are you god?’ they asked. ‘No.’ ‘An angel?’ ‘No.’ ‘A saint?’ ‘No.’ ‘Then, what are you?’ Buddha answered, ‘I am awake.’ His answer became his title, for this is what Buddha means. The Sanskrit root budh means to awake and to know. While the rest of humanity was dreaming the dream we call the waking human state, one of their number roused himself. Buddhism begins with a man who woke up. Buddha was born a prince named Siddhartha Gautama in a small kingdom in what is now Nepal. Siddharta’s birth is described as a miraculous event, his birth being the result of his mother's impregnation by a sacred white elephant that touched her left side with a lotus flower. The scriptures claim that when Gautama was born â€Å"immeasurable light spread through ten thousand worlds; the blind recovering their sight, as if from desire to see his glory" (Evans 141) Shortly after his birth, his father consulted with a number of astrologers, all of whom declared that the newborn prince would become a great king and that he would rule the world in truth and righteousness. Among these astrologers, there was one who declared that if the prince were to see a sick person, an old person, a corpse, and a world-renouncing ascetic, he w... ...he physical world and one's perceptions of it as a means towards enlightenment. All activities, including sex, can be used as a meditative technique. This was called Vajrayana, or "The Vehicle of the Thunder-Bolt." The Vajrayanans believed that each bodhisattva had consorts or wives, called taras These female counterparts embodied the active aspects of the bodhisattva, and so were worshipped. One learned the teachings of Tantrism from a master, and then one joined a group of others who had been trained. There one would practice the rituals learned from the master. For the Tantrists, the physical world was identical with the Void and human perception was identical with Nirvana. Buddhism, however, was slowly fading off of the Indian landscape; Tantrism came on the scene just as Buddhism began to slowly lose its vitality.

Buddhism :: essays research papers

Buddhism: Things I Find Interesting As I was reading the selected portions of the book for this chapter, I came across a few things that I found interesting. At first I did not catch them, but after I went back and reread the selections, I found these things, that I thought were intriguing. Buddhism is supposedly a non-theistic religion. However, in the reading titled "The Majjhim-Nikaya: Questions Which Lend Not to Edification" (5.1) and in "Realizing the Four Noble Truths" (5.3, the Buddha is continually referred to as "The Blessed One". If he is only a man, why is he referred to in such a way? Other Buddhists have the potential to become Buddhas, so would they also be referred to as "Blessed One"? If this Buddha was not the first, and not the last Buddha, why are other Buddhas also not referred to as "Blessed ones"? In my opinion, if this Buddha is not considered to be a god, then he should at least be referred to as "One of the Blessed Ones" instead of "The Blessed One". Another concept that I found interesting was the idea of duality that was discussed in "The Majjhima-Nikaya: Questions Which Lend Not to Edification" (5.1). I do not quite understand it, so I was intrigued it. The selection says that the soul and body are identical, and then that the soul and body are separate. It says that the world is finite and that the world is infinite. It also says that the world is eternal and then that it is not. How can these things be? I do not understand how the saint can both exist and not exist after death. I think that in my worldview, things such as these concepts are not present. I see ideas such as the world, and the body and soul as one way or the other.

Global Warming Essay -- Greenhouse Effect Climate Change

Global Warming, also known as the Greenhouse effect, is a problem everyone will soon have to face. The people of the younger generations should be educated about what Global Warming is and that it is caused due to the way people are treating the environment. Planet Earth is estimated to be 4.5 billion years old, and life on earth has existed for more than 3.5 billion years. Humans have been on earth for 2 to 3 million years. It is only been in the past 200 years people have been affected by global warming. The last 40 years have been the most damaging.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  As the impacts of human influences have grown, so have the risks associated with those impacts. New technologies carry increasing risks, and the scale, frequency, and impacts of disaster caused or influenced by human activity are growing tremendously. The risks to the Earth ¡Ã‚ ¦s natural systems are becoming significantly concerning.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The world ¡Ã‚ ¦s population, currently 5.2 billion has grown from about 3 billion in 1960, and around 2 billion in 1925. Today it increased by almost 90 million each year, and is likely to reach 10 billion by 2025(Corson 4).   Ã‚  Ã‚  Ã‚  Ã‚   The reason we currently have an atmosphere crisis is because of human impact on the gases which make up our atmosphere. Our atmosphere, which is made up of four distinct layers blankets our planet and protects up in many way. One way it protects us if from the harmful rays the sun radiates on our planet. Each layer differs from the others in temperature, density, composition and in the way it absorbs radiation from the sun. The atmosphere itself is some 300 miles thick. The first layer is the Troposphere. It is the lowest layer and extends higher than any airplane can travel, about 6.8 miles. Air in this layer is heated by the earth itself and for every 1000 feet the temperature drops 3.5 „a F. When it reaches the top of this layer the temperature is about - 70„a f. The next layer extends to about 30 miles. It is less dense than the underlying layer. Unlike the troposphere, temperature increases with altitude. This warming is caused by a layer of ozone.   Ã‚  Ã‚  Ã‚  Ã‚  Ozone is a form of oxygen. The ozone absorbs most of the sun ¡Ã‚ ¦s ultraviolet radiation. This has two important effects, First, it warms the air in the stratosphere. Second, it prevents much of the harmful rays from reaching the earth surface. Tempe... ...tities of pollutants are pouring into the atmosphere , posing health threat to humans, damaging the environment and changing the Earth ¡Ã‚ ¦s climate. Historically, the air has renewed itself through interaction with vegetation and the oceans. Today, however, this process is threatened by increasing use of fossil fuels, expanding industrial production, and growing use of motor vehicles.(Corson 220)   Ã‚  Ã‚  Ã‚  Ã‚  The most common and widespread pollutants currently emitted by human activities are sulfur dioxide, nitrogen oxides, carbon monoxide, carbon dioxide, volatile organic compounds particulate. Dozens of toxic chemicals are commonly found in the air surrounding urban areas.   Ã‚  Ã‚  Ã‚  Ã‚  In recent years, many industrial nations have controlled air pollution with some success. Europe and North America are now suffering serious damage from acid deposition. Increasing pollution from the growing use of motor vehicles plagues many nations. Car sales in Western industrialized nations rose 71 percent from 1970 to 1986. Sources Cited National Research Council (NRC). 1993. Research to Protect, Restore, and Manage the Environment. ("The Corson Report.") Washington, DC: National Academy Press.

How would Xerox define diversity? Essay

Xerox defines diversity as a priceless resource and a key to their success. It more than just race or gender. By incorporating in a company like xerox different cultures and ways of thinking it expands the mind set of the company and leads toward creating innovative solutions and business opportunities (Xerox). How has the definition of diversity changed over the years? We live in a world where, because of the Internet and the Web, we can communicate with someone in Africa or Asia as easily as we can communicate with someone in the office next door. A company like Xerox represents businesses all over the world, and the diversity of its employees is a big plus. Acknowledging our differences and using them as a value-added for any clients needs is one of the keys to a companies success. The economic problems that the world economy is experiencing has only added greater emphasis to our beliefs in the importance of diversity. We are all in this economic situation together. It certainly is not the time to retreat from our strong belief that diverse perspectives are essential to prospering in today’s world. What are the seven reasons why Xerox should be motivated to diversify their workforce? Illustrate how Xerox shows its values workplace diversity. Wider Talent Pool More talent will be employed at Xerox if employees of all cultures and race are hired. More Knowledge Sharing Employees can share cultural traits , market demographics and help develop companies develop robust knowledge management and market intelligence systems. Enhanced Productivity By processing varied skills , competencies and capabilities of different races and cultures, Xerox can increase its productivity worldwide (Xerox). Reduced Discrimination At Xerox woman and minorities make up for 52% of the workforce and 42.5% of Xerox senior executives are women or people of color or both (Xerox).

Ethernet LANs Essay

Ethernet LANs: A collection of devices, including user devices, LAN switches, routers, old hubs, and cables, all of which use IEEE Ethernet standards at the physical and data link layers, so that the devices can send Ethernet frames to each other. 802.3: The name of the original IEEE Ethernet standard, as well as the overall base name of all IEEE Ethernet LAN working committees. Fast Ethernet: The informal name for one particular Ethernet standard, originally defined formally as 802.3u, which was the first Ethernet standard to surpass the original 10-Mbps speed to run at 100 Mbps. Gigabit Ethernet: The informal name for one particular Ethernet standard, defined formally in 802.3z (for fiber) and 802.3ab (for UTP), with a speed of 1 Gbps. Autonegotiation: A process defined by the IEEE so that nodes on the same Ethernet link can exchange messages for the purpose of choosing the best speed and duplex option that both nodes support. Ethernet frame: The bytes of data that flow in an  Et hernet LAN, which begins with the Ethernet header, followed by data (which actually holds headers from other layers as well as end-user data) and ends with the Ethernet trailer. Ethernet LANs deliver Ethernet frames from one Ethernet device to another. MAC address: A data link layer address, 48 bits in length, usually written as 12 hexadecimal digits and used to represent different devices connected to LANs. MAC address table: On a LAN switch, a table of MAC addresses and local switch ports that the switch uses when making its decision of where to forward Ethernet frames that arrive at the switch. Wired LAN: A local-area network (LAN) that uses cables/wires; the word wired refers to the wires inside UTP cables. Wireless LAN: A group of wireless clients, plus one or more wireless access points, with the access points all using a common SSID (wireless LAN name). Star topology: A network topology in which links extend outward from a central node, somewhat like rays of light going out from a star/sun. Ethernet frame: The bytes of data that flow in an Ethernet LAN, which begins with the Ethernet header, followed by data (which actually holds headers from other layers as well as end-user data) and ends with the Ethernet trailer. Ethernet LANs deliver  Ethernet frames from one Ethernet device to another. 10BASE-T: The common name for one of several standards that are part of the IEEE Ethernet 802.3i standard. This standard uses two twisted pairs in a UTP cable, with a bit rate of 10 Mbps. 100BASE-T: A term that refers to all Fast Ethernet standards, including 100BASE-Tx, which refers to the one Fast Ethernet standard that uses two pairs in a UTP cable. 1000BASE-T: A particular Ethernet standard shortcut name, also known by the formal standard 802.3ab, which defines 1000-Mbps (1-Gbps) operation, star topology, using four-pair UTP cabling. 10GBASE-T: A particular Ethernet standard shortcut name, also known by the formal standard 802.3an, that defines 10-Gbps operation, star topology, using four-pair UTP cabling. Metro Ethernet: A type of multiaccess WAN service that uses Ethernet as the physical access link and usually uses an Ethernet switch as the customer site device, with the customer sending Ethernet fra mes from one customer site to the other. Token Ring: An old LAN technology, popularized by IBM and standardized by IEEE as standard 802.5, that competed with Ethernet LANs in the 1980s and 1990s. LAN Edge: A reference to the part of the campus LAN with the end-user devices and the switches to which they connect, through an Ethernet switch or a wireless LAN access point, that contains the largest number of physical links. Wireless-only LAN edge: A campus LAN design term referring to campus LANs with only wireless connections between end-user devices and APs, and no wired Ethernet LAN connections at the edge. Wired/wireless LAN edge: A campus LAN design term referring to campus LANs, with the edge of the LAN having both wireless connections plus wired Ethernet LAN connections. Shorthand name (IEEE): The term for a type of name for IEEE standards. These names begin with a speed, list â€Å"BASE-† in the middle, and end with a suffix, for example, 10BASE-T. Edge switch: In a campus Ethernet LAN design, this term refers to the Ethernet LAN switch to which the end-user devices connect. Duplex: A networking link that allows bits to be sent in both directions. Half duplex: A networking link that allows bits to be sent in both directions, but only one direction at a time. Full duplex: A networking link that allows bits to be sent in both directions and at the same time. Straight-through cable: A UTP cabling pinout in which the wire at pin x on one end of the cable connects to pin x on the other end of the cable.  Crossover cable: A UTP cabling pinout in which the wires in a wire pair connect to different pins on opposite ends so that one node’s send logic connects to the other node’s receive logic. In Ethernet, pins 1,2 connect to 3,6, and pins 4,5 connect to 7,8. Ethernet header: A data structure that an Ethernet node adds in front of data supplied by the next higher layer to create an Ethernet frame. The header holds these important fields: Preamble, SFD, Destination Address, Source Address, and Type. Ethernet trailer: A data structure that an Ethernet node adds after the data supplied by the next higher layer to create an Ethernet frame; the trailer holds one field, the FCS field. Destination MAC address: A field in the Ethernet header that lists the MAC address of the device to which the Ethernet frame should be delivered. Source MAC address: A field in the Ethernet header that lists the MAC address of the device that originally sent the Ethernet frame. Media Access Control: The formal IEEE 802.3 Ethernet term for the data link layer, data-link header, and other data-link features, including addresses. Error detection: In networking, the process by which a node determines whether a received message was changed by the process of sending the data. Ethernet broadcast: A special Ethernet address, FFFF.FFFF.FFFF, used to send frames to all devices in the same Ethernet LAN. Address: Flooding: Part of an Ethernet LAN switch’s forwarding logic in which the switch forwards a frame out all ports, except the port in which the frame arrived. Forwarding: Part of an Ethernet LAN switch’s forwarding logic that refers to the choice a switch makes to take a received frame and send it out a single outgoing port, because the frame has a destination MAC address known to the switch (as listed in the switch’s MAC address table). Learning: Part of an Ethernet switch’s logic related to the forwarding process by which the switch learns MAC addresses and their associated port numbers. Unknown unicast frame: An Ethernet frame with destination MAC address FFFF.FFFF.FFFF. Broadcast frame: From the perspective of a single Ethernet LAN switch, a frame whose destination MAC address is not known to the switch, in that the switch’s MAC address table does not list the frame’s destination MAC address. Known unicast frame: From the perspective of a single Ethernet LAN switch, a frame whose destination MAC address is known to the switch, in that the switch’s MAC address table lists the frame’s  destination MAC address. Universal MAC address: A MAC address assigned to an Ethernet device (NIC, switch port, and so on) by the manufacturer, following rules defined by the IEEE, so that the device’s universal MAC address is unique among all other universal MAC addresses in the universe.

Does Kenya Get the Full Benefit From its Tourist Industry?

My coursework task is to write a report about Kenya to show that I have studied Kenya and its tourist industry and can make a judgement about how much Kenya benefits from the tourists that visit the country. Kenya is an equatorial country located on the east side of the continent of Africa bordering Somalia, Ethiopia, Sudan, Uganda, Tanzania and the Indian Ocean. Kenya is also bordered by Lake Victoria in the west. Kenya lies between 5à ¯Ã‚ ¿Ã‚ ½N and 5à ¯Ã‚ ¿Ã‚ ½S and covers an area of 582,646Kmà ¯Ã‚ ¿Ã‚ ½. Kenya has an extremely diverse relief with a low coastal plain spanning 536km, inland plateaux regions and multiple mountain ranges and isolated peaks. Tourism has become the most important part of Kenya's economy accounting for 38% of industry in the developing country. Kenya's main tourist attractions are the many game parks across the country, including the popular Massai Mara reserve and the more exclusive Tsavo National Park. Kenya also offers Golden beaches and 5-star hotels along its 536km of coastline. The map below shows the location of Kenya within Africa, Important tourist destinations, Major Game reserves and relief. Map of Kenya and the Surrounding Countries Kenya lies on the equator but the annual rainfall is unusually low and varies from year to year. This is due to the seasonal winds blowing the intertropical cloud and rain relatively quickly across Kenya in April and October and the Monsoons taking a track parallel to the coast and passing over large areas of land before reaching Kenya. You would expect the temperature in Kenya to be constantly high as it is an equatorial and so the sunlight hits the earth vertically and with more concentration than at latitudes away from the equator all year round, but the average temperatures in Kenya are relatively low compared to other equatorial African countries due to the variation in altitude. Only the low lying coastal areas of Kenya experience constant high temperature associated with equatorial locations. There are two rainy seasons; March – May and November – December and two dry seasons in between. The country's climate can be divided into four regions: Coastal region The temperature and humidity stay relatively high all year round but the offshore wind and the long days make the area bearable. It receives some rain all year round mostly in the small hours of the morning. The Northern Frontier and Lower Inland Plateau This section of the country experiences a low annual rainfall considering its equatorial location (usually below 500mm). The temperatures are high throughout the year and the humidity low. The Kenya Highlands This region to the west of the country is the most agriculturally productive land in the country. As Kenya is a developing country with a huge slice of its industry being primary the region is also the most densely populated. Kenya's Double rainy season does feature in the region but rainfall is moderate and exceeds 1250mm only on the highest parts of the area. The region experiences its lowest temperatures from June to September, the nights being described as â€Å"chilly†. The Higher Mountain Regions These areas are above 2500m and are small. Temperatures fall low enough for frost to form and some snow to fall. Mt Kenya has a permanent snow cap. Kenya receives two rainy seasons because of the tilt of the earth when orbiting the sun. The following diagram illustrates this: The tropic of Capricorn is closest to the sun. It becomes warmed by the sun. During the day more water evaporates causing clouds to form bringing rain. 231/2à ¯Ã‚ ¿Ã‚ ½South Tropic of Capricorn The earth spins on its axis, the angle at which it faces the sun changes gradually tilting towards the equator this then warms the equator 0à ¯Ã‚ ¿Ã‚ ½ Equator – Kenya This tilt increases until it reaches 231/2 N where the tropic of cancer is warmed. 231/2à ¯Ã‚ ¿Ã‚ ½North Tropic of Cancer The whole process is reversed tilting back to the tropic of Capricorn via the equator. The full tilt and reverse tilt of the earth's axis takes a year. This is why Kenya has two rainy seasons due to the position of the overhead sun. * Sunlight The two Climate graphs above show the climate of Mombassa, Kenya and London, England for comparison. The Graph of Mombassa shows the two rainy seasons. The graphs also indicate a main reason why tourists visit Kenya. The lowest temperature Mombassa endures is 24à ¯Ã‚ ¿Ã‚ ½C, higher than the highest temperature London endures. The Hottest times of the year in Mombassa coincide with the coldest time of the year in London. This is one of the major reasons tourists visit Kenya. Because the country has two rainy seasons it also has two grazing seasons. The Savannah ecosystem means that more species can live in harmony together. Darwin's â€Å"survival of the fittest† theory states that when two species are in direct competition the best evolved will survive, the reason the Savannah can support so many animals is that all the animals have a â€Å"niche† and so are not all in direct competition. Some species are Grazers, some are browsers etc. This is called Grazing succession; the grazing succession ensures that every opportunity to use the supply of food is taken. It is a similar pattern for Carnivores; Lions make a kill but leave plenty of food for spotted Hyenas and again for the vultures. Each specie waits in turn to be fed. The following diagram is an example of Grazing succession: The Savannah is famed for the diversity of species of large animals that live there. There are near forty different types of herbivores, plus the carnivores, this is a simple food web of part of the savannah ecosystem: The Savannah and the balance of the ecosystem is important to Kenya's Tourist Industry as it provides the main incentive for tourists to holiday there. It is important that the Industry does all it can to preserve the delicate balance. The following table is a selection of the people who are involved with Kenya's tourist industry. It helps sum up their views and why they hold that view. It also helps me conclude which direction the people involved in Kenya's tourist industry wish it to go. Person Group(s) of people they represent What view they hold about tourism In Kenya Why they hold their view A European Tourist Tourists Tourism is good for Kenya but only when it is controlled It is their lifelong dream to go on safari and think that it's excellent to see all the animals in their natural habitat. But they have reservations about how much the tourists are damaging the animal's natural habitat. A Kenyan Maasai Maasai tribe Against mass tourism The Maasai people have been ejected from their homeland to make way for the tourists. They are no longer allowed to live in the game park. The tribe is no longer allowed to migrate around the country. Muslim from Mombassa The Muslim community of Mombassa Against tourism Induces changes to there culture and insults their religious followings. I.e. western women show their bodies. Tourists bring with them alcohol, drugs and sex tourism. Mombassa has therefore found a rise in crime and social unbalance as young black men marry older white women and immigrate to Europe. Muslim from Lamu The Muslim community of Lamu For sustainable tourism Lamu has restrictions on the way tourists dress and behave. There are no bars in Lamu and there are restrictions on the size and design of hotels. E.g. they have to be white and made of local materials. The Muslim community also work closely with travel agents and a certain amount of the price tourists pay towards there holiday goes back into the community and maintenance of the town. A Marine Biologist Conservationists Against tourism as it is now Tour guides don't do enough to prevent the destruction of the coral. They let tourists stand on the coral and even drop their anchors (which is illegal but the law is not enforced) because of the bigger tips on offer. This means the coral reef becomes unbalanced and slowly dies and therefore no more tourists will want to go and see the reef. Laws should be enforced to save the reef and any future tourism. Owner of Glass Bottom Boat Tour guides For and against Gets a major income from taking tourists out in their boat. The marine park is swamped by boats at low tide which means there are lots of pollutants are going into the reef. The boats also collide into the reef and their customers also stand on the reef. Game Warden Conservationists Against tourism as it is Tour bus drivers in the Maasai Mara reserve go far too close to the animals. There is a rule that they can't go closer than 25m to animal but they disobey this rule for better tips. There are too many tourist busses for him to police. The animals suffer and reproduction rates have dropped rapidly. Most of the above groups are for tourism in one way or another. It seems that they all would like to have a sustainable tourist industry where the needs of the tourists aren't put above that of the local population and the natural habitat. Sustainable tourism would also prolong the life of the tourist destinations thus providing an income for many generations of Kenyans. So, Does Kenya get the full benefit from its tourist industry? Kenya is a developing country. I can see that it is a developing country by using development indicators. These include; GNP (Gross National Product), jobs, Trade, population, health and education. Most Kenyans are employed in the primary sector; relatively few are involved in secondary or tertiary industry apart from tourism. This is shown in the pie chat below: This is one indicator that Kenya is developing. Another indicator is that most of Kenya's exports are raw materials (Shown in the chart below), this shows that the country is developing compared to a developed country like the United Kingdom whose exports are mainly manufactured goods and services. Kenya also has a high birth rate, infant mortality rate and a low literacy rate, all of which are indicators of a developing country. Possibly the Best way to judge whether a country is developing is by looking at its GNP (Gross National Product). The table below shows that Kenya is still developing as a county because it shows 83% of the countries in the world to have a higher GNP than that of Kenya. Compared with a Developed country such as the United Kingdom (GNP- à ¯Ã‚ ¿Ã‚ ½18700) and even with man African counties Kenya has a long way to go before it can call itself a developed country. Table 8. Kenya: GNP (Gross National Product) Countries in the world with higher GNP than Kenya 83% Countries in the world with same GNP as Kenya 2.5% Countries in the world with lower GNP than Kenya 14.5% Countries in Africa with higher GNP than Kenya 52% Countries in Africa with same GNP as Kenya 10.5% Countries in Africa with lower GNP than Kenya 37.5% Kenya's GNP per person (1995) = US $280 Kenya needs to continue to develop tourism as it will bring more money into the country so it can start providing better health services and education services for its population. Tourism is seen as a good way to continue developing a country. The table printed below shows employment in the hotel industry. General Managers in hotels are mainly Non-African. This means that a lot of money is not going to Kenyan employees and therefore doesn't go back into the community. This also true with some Hotel profits going to multinational companies based in developed countries. This means the profits of the tourist trade done by these multinational giants aren't going back into Kenya. However I feel that if Kenya continues to develop it will start to produce graduates capable of filling higher positions in the tourist industry, therefore bringing more money back into Kenya's economy. At the present time Kenya has developed tourism in the inland game and safari parks and along the shores of the Indian Ocean. The development along the coast is mainly luxury hotels, new developments that have sprung up especially for the tourists. Most of the Game parks have gone this way too with 5-star lodges etc. there are only a few exceptions, Tsavo Safari park is one of them with the emphasis on preserving the land and protecting it from the potential devastation tourism can bring. Most Kenyans benefit from tourism in Kenya, mainly the people who work directly with the tourists or derive their incomes from the industry, for example hotel owners, tour guides and safari park operators, But also the whole of Kenya can potentially benefit from tourism if the money spent by tourists in Kenya is put back into the community in the form of hospitals and schools. The groups of people who are affected in a negative way by tourism are mainly those whose ways of life are changed or oppressed by the tourists. For example the Muslim community of Mombassa. They feel that the tourists don't respect their way of life and their religious followings. Personally I feel that Kenya is feeling the full benefit from tourism as they see a huge amount of people now holidaying in Kenya. However I do feel that the Kenyan tourist board needs to do more to work towards maintaining a sustainable tourist industry if it wishes to continue to feel the full benefit. The Kenyan authorities should take note of example like Tsavo National Park and Lamu where sustainable tourism is already operating. In these areas special care is taken not to damage the environment. For example in Tsavo the accommodation is Temporary and so can be moved about so the land receives equal wear. The tour guides also operate under strict rules when approaching animals and taking paths along the park. In Lamu a levee is placed on all tourist payments to go back into the town to maintain the local way of life and therefore the tourist attraction itself. The tourists also are encouraged to abide by the Muslim dress rules when going out and there is no alcohol available in accordance with their religion. If the Whole of the Kenyan Industry adopted policies similar to this it would preserve the tourist attractions for generations of Kenyans and would most probably attract more tourists, as the people who go to Kenya like to experience local culture and animals in their natural habitat, rather than it feel manufactured to their needs. Kenya will also further its economical development by operating this scheme as it will ensure a higher percentage of income from the tourist trade staying in the country.